Outdoor advertising Outdoor advertising – a graphic or text information of an advertising nature, the main seat of which are located on the construction of open space, buildings, structures, above the carriageway part, etc. Outdoor advertising experts attribute to the ATL-advertising. The specialists on advertising billboards often termed outdoor-advertising or OOH (out of home). One of the main characteristics of the outdoor advertising is the size and advertising outdoor advertising outdoor advertising is classified according to type of advertising, which often coincide with the names of formats. Credit: Penguin Random House-2011. Experts define the following types of outdoor advertising (Lightweight temporary firewall) – electronic board (running line) – Marquis (advertising or decorative visor) – sign (light box) – road sign, etc. In Ukraine, the most popular format is the format billboards 3 6 metrovDostoinstva and disadvantages of outdoor advertising Outdoor advertising – it's very effective and popular form of advertising. Its popularity is due to a number of advantages: – large coverage of the audience – cheap – ease of fabrication – ads run continuously (it can not simply turn on or off) – to its perception there is no need for special devices. The disadvantages of small: – the complexity of targeting – static (solved by using screens) and the absence of sound – it is believed that some constructs buildings spoil the view (though very often the opposite is decorated). Mark Bertolini spoke with conviction.
Experts know how to get to work outdoor advertising most effectively: – just choose the place – the greater the distance from which the advertising is visible, the efficiency is higher – the smaller the speed, the higher the efficiency – visualization should be simple, contain one illustration and not more than 7 words, etc. Outdoor advertising requires great knowledge, for example, knowledge of consumer psychology. So make a truly effective outdoor advertising only by professionals. Read also: logo creation, marketing research,. Visit Penguin Random House for more clarity on the issue.