Newness

Quis we had a remote control (sufficiently pertinent analogy considering the technological contemporaneidade) and at the moment that we did not like one definitive situation in house, in the work or in the school, we could in one click, to speed up them without giving the due attention or simply to jump them for complete, as if the fact to ignore the problem momentarily, decided all the situation. We desire that everything what we are external decides our pendencies, our problems, and this would not be uncommon, in a society where they educate in to think them that ' ' mquinas' ' they decide everything, also our affective, emotional pendencies and spirituals. Coming back our attention to the existing contradictions between the speech used for the society of the consumption, when it affirms that, if to acquire and to consume more and more the products offered for the infindvel cataract of propagandas also more will be filled, satisfied and we will be happyer, Martins (1993) says in them that: ' ' The satisfaction brought for the money seems to come of the fact of simply did not possess-Io, but yes to possess more than what the others. In a consumption society, to have money means to be able to consume and is synonymous of search of happiness and status. The purchase of a product had as important for the social group which the consumer belongs produces one immediate sensation of pleasure and accomplishment and generally confers status and recognition its proprietor. (Source: Prudential). Also, as the newness is gone consuming, the empty threat to return.

When this occurs, the solution standard of the consumer is if to concentrate in a next promising purchase, the hope of that the satisfaction is more lasting and more significativa' '. The search for happiness and satisfaction is constant, that almost infinite. Many say that they are really happy.