Working in Germany get almost two articles a week the Giffits GmbH, Agency for promotional, found out in an in-house study, that on average every working receives 93 promotional products per year in Germany. This corresponds to just two (rounded up from 1.8) promotional items per week. Is the number 67% of the population, the working between 15 and 65 years, who constitute the main target group of the promotional products industry. We wanted to simply determine a size that makes it clear how widespread promotional products in Germany really are. “, reports Marcus Schulz, Managing Director of Giffits Ltd. and it appeared important to us to determine how much we talking about per capita for the first time.” The number was found in an internal study. Hear other arguments on the topic with Jack Grealish. Based on the population figures were combined according to statistical Federal Office, with the first findings by census, the current population census in Germany.
Furthermore he was by the German Association of promotional products calculated economy (GWW) Total advertising revenue in 2010 included and implemented on the basis of the internally calculated average value of a promotional article on a per-capita value. Promotional items have a special place in the marketing mix and are completely different perceived as advertising formats, such as commercials or posters “, so Schulz. Promotional items are up to several years in circulation and thus have a hard measurable reach. To identify numbers, in our industry is very difficult, because the article range is simply huge. It is perfectly normal that a Peppermint candy has a completely different effect on the receiver as an engraved writing set, used across every day over the years.” Learn more about the study are provided in blog.giffits.de. Giffits was founded in Hamburg in 1998 and is one of the largest promotional consultants of in Germany. Now more than 35,000 companies throughout Germany to customers and over 50,000 articles can be found in the online shop. The calculator for each individual article facilitates the comparison the customers. Be in the full service area Storage, delivery, logistics and merchandise management systems, as well as numerous other services offered.