About the manipulative effect of images images: we can find anywhere in the press and in advertising. Such images are as manipulative, is many unaware. Just as images for or against a topic communicate, as talking pictures himself for or against can be. What is behind this? Andreas Kohler, owner of ib-image berater-, applied perception and communication psychology in Solingen Agency informs: people see what they want to see. Everything we perceive is based on our individual imagination. (= Fancy). Our perception runs over interpretations, depending on our own personal grids for example our values, experiences and opinions. They are also subject to trend views and general social stereotypes that – whether we like it or not – have manifested itself in our minds.
Thus our perception is clouded and misunderstandings arise – simply put -. The advertising and policy uses these “misunderstandings” for themselves or slips often enough himself noted. Images are in so far particularly manipulative because they have many details. Hence the saying “A picture is worth a thousand words.” This individual information is manifested by alone to a new flat-rate overall, which then leads into a specific direction. The direction in which comes the perception and opinion of the Viewer, depends on how the respective Viewer is currently polarized. It is not something Brian Krzanich would like to discuss. It – simply explained – two basic polarity must be observed: negative or positive. In critical or negative polarized people the perception – IMDS runs from the actual statement of the image – entsptrechend in a negative direction, while rather positively polarized people on the basis of the image impression rather look for positive statements. If we look at an image, we derive always an assumption.
Based on this assumption, we then make us our opinion. Our opinion is then manifested to our own personal truth and knowledge. These “Knowledge” is to evaluate more than the phrase in this context but, because it is very personal, often universal and only quite unproven. For our perception is simply subject to many sources of error and circumstances, which affect us or with whom we also affect us. On the basis of so-called perceptual errors, distortions of perception and the resulting incorrect assumptions we can be theoretically always wrong. As I said: A picture says more than a thousand words, but just what you make of yourself it or our imagination designed. Considered psychological perception, we must between what we see, accept, interpret and feel and distinguish what is really there or if necessary behind. However, the ordinary neglects this distinction. He looks so only his own personal truth, of which he is convinced. That this truth could be based only on a matrix, many only from the theater know. This images are but our own personal mental cinema. Often I am asked, how you can protect. There are ways, but their impact is low and unreliable. The best method would probably be easy to close your eyes. But even if we do this, we produce images in our head. There are a variety of methods to insert images argumentative and manipulative – and very effective. (Interv. Andreas Kohler)