It is clear that by bringing a new product on the market, count on a segment of conservatives should be last. Active communication with the Conservatives – occupation virtually meaningless. Distrust of messages from strangers – quite common in the segment of conservatives. Even the well-known and trusted Conservative people are informed with a certain skepticism. king through. Adage 'old friend is better than two new ones' can be considered the motto of their lives in the application to many areas, including for consumption.
Of course, there business model, successfully exploiting the consumer conservatism. For example, devotion to conservative old traditional brands can vigorously develop markets for luxury goods. Today, the dominance of new brands almost 'pushes' the Conservatives in terms of limited choice among friends manufacturers, quality and reputation are tested for decades. Accordingly, the old brand favored by a rather stable target audience in terms of weak competition, which guarantees them basic financial results and strategic freedom of action on growth in other, more innovative segments. "Hedonists and ascetics" In ancient Greece it was very common philosophical doctrine of hedonism – for comfort, pleasure and enjoyment.
The ultimate aim and the main motive of human existence in the circles of adherents of this lifestyle proclaimed extract pleasure from every moment of life. In those days, pleasures were not so materialized, as today, their sources have traditionally been considered amorous delights, gourmet dishes, wine, music and spectacle. Today, this "toolkit" significantly expanded and materialized. Many businesses are focused on the emotional needs of the audience, offering in addition to the overall functionality of their positive feelings of goods for consumers.